Job? Puff cake! As data shows, employees in the home office lose their inhibitions and simply shop diligently in the middle of their working hours.
Black Friday has been running since Friday morning. Because many customers are shopping from home this year because of the corona pandemic, good business is expected, especially from online retailers. And, according to retailers, customers actually rush to the discount offers especially online. Domestic dealers report a doubling of online orders compared to the previous year. Sure: Business is currently closed in Austria.
Electronics, cosmetics, devices for the home office and Christmas gifts are particularly in demand, according to retailers. The first products were sold out shortly after midnight, and many offers will continue until Saturday or even the coming week. Interestingly enough, this year the time when most people shop has moved about two hours.
Dealers recorded the second peak this year after midnight between 9 a.m. and 10 a.m. – during working hours. In 2019, however, they recorded the big rush earlier: between 7 a.m. and 8 a.m. – on the way to work. This could lead to the conclusion that employees in the home office have less inhibitions about shopping during working hours than in the office.
Overall, more will be sold in 2020 than in the previous year, it is well above the level of the previous year at this time, according to the dealers. In Germany, where retail is still open, there are long queues at shops. For example at the electronics retailer Saturn. In Corona times, that's a bad idea for many.