Norwegian messaging provider buys websms


The Link Mobility Group pays a “mid double-digit million amount” for ATMS and SMS.AT as well as websms brands.

Norwegian messaging provider buys websms

The Norwegian Link Mobility Group buys ATMS and SMS.AT based in Graz as well as the associated websms brands.

The purchase price is “in the mid double-digit million range,” announced the two companies in a broadcast on Wednesday. The digital portal “Trending Topics” reported a takeover price of 50.9 million euros.

“I am very happy to announce our first acquisition as a listed company with the acquisition of the Austrian company websms, as well as a further consolidation of our market leader position in Europe”, Link Mobility boss Guillaume Van Gaver said in a press release.

Management should stay

The current management team from websms will remain in office even after the takeover. “Link Mobility and websms complement each other perfectly,” said Websms boss Christian C. Waldheim on the takeover.

Link Mobility was founded in Oslo, Norway in 2001 and currently employs over 450 people. Websms started in Austria in 1999 and was a pioneer in the Internet and communications industry with According to its own information, websms currently has more than 5,000 corporate customers and offers SMS and Whatsapp services, among other things. During the last twelve months up to June 30, 2020, the company achieved sales of EUR 15.4 million and adjusted earnings before interest, taxes, depreciation and amortization (EBITDA) of EUR 5.1 million. There are currently 24 employees at the websms headquarters in Graz.

According to the commercial register (“WirtschaftsCompass), Bamberger Invest Alpha GmbH owned by PAY.ON co-founder Christian Bamberger and the German SK Capital GmbH owned by former Runtastic investor Stefan held the ATMS and SMS.AT parent company BK Invest GmbH before the takeover by the Norwegians Kalteis 42.75 percent each, Foxyflo GmbH of Runtastic co-founder Florian Gschwandtner 7.82 percent, WebSMS boss Christian Waldheim 5 percent and Websms technology boss Martin Mrvka 1.68 percent.

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