Apple has raised prices for iPhones and other devices in Russia. This became known when comparing the cost of the iPhone 12 line with the prices for the 2019 model.
So, in the US, the iPhone 12 mini was estimated at at least $ 700. The cost of the iPhone 12, 12 Pro and 12 Pro Max in the homeland of the manufacturer was 800, 1000 and 1100 dollars, respectively. In Russia, the junior device of the series is available for 70 thousand rubles. The flagship iPhone 12, 12 Pro and 12 Pro Max will be sold in Russian retail for 80, 100 and 110 thousand rubles, respectively.
In dollar terms, the cost of devices of the iPhone 12 series has not changed compared to the prices of devices of the previous generation. In the fall of 2019, the iPhone 11 was available in the US for $ 700, $ 1,000 and $ 1,100 (iPhone 11, 11 Pro and 11 Pro Max, respectively), in Russia the brand's smartphones were priced at 60, 90 and 100 thousand rubles. Thus, all versions of the iPhone have risen in price by 10 thousand rubles.
The top modification of the device with a 512 gigabyte drive in Russia was estimated at 140 thousand rubles. For comparison, the most expensive Apple smartphone in 2019 with a similar drive was available for 132 thousand rubles.
At the same time, wireless headphones, which are sold in the company's online store, have risen in price. The cost of AirPods Pro was 25 thousand rubles, while at the start of sales in the fall of 2019, the noise-canceling headset was estimated at 21 thousand rubles. Prices for other Apple headphones also increased – AirPods with a charging case and AirPods with wireless charging support rose to 16 and 20 thousand rubles, respectively.
Apple's second fall presentation took place on October 13th. At the event, the compact iPhone 12 mini and the flagship line of the iPhone 12, 12 Pro and 12 Pro Max were presented. All smartphones of the current series received the new Apple A14 Bionic chip and 5G support, the top devices of the line came out with a triple camera with lidar.