Fullscreen video instead of square photos: Instagram changes format
The head of Instagram, Adam Mosseri, announced the changes on the social network. According to him, Instagram is no longer a specialized photo-sharing application, the company intends to focus on video content, CNBC reported.
“We are no longer an app for sharing photos or square pictures,” the businessman said on his Instagram page.
According to Mosseri, from now on, the emphasis will be on “full-screen, immersive, entertainment” videos that are aimed at viewing from a mobile phone. He added that the changes will occur gradually over six months or a year.
It is planned that the resource will show many more videos in users' feeds, including videos from accounts that users have not yet subscribed to.
Mosseri noted that a recent study found that users go to Instagram mostly for entertainment. Therefore, the company will work in this direction. Among the main competitors, he named such resources as TikTok and YouTube.
Recall that in 2020, Instagram launched the Reels app, which should compete with TikTok. It allows you to shoot and edit 15-second clips in a mobile application, applying various effects to the video.