The French soccer clubs will have to get by with less money from TV marketing in the future. The professional league (LFP) has sold the majority of the transmission rights for the Ligue 1 and 2 games for the seasons 2021 to 2024 to Amazon Prime Video. According to overriding media reports, the league receives around 660 million euros per season. Canal +, which was to broadcast the rest of the games, withdrew after the decision.
“Amazon Prime Video has secured exclusive distribution rights to over 300 Ligue 1 games per season in France from August 2021,” announced Amazon. These are exclusive rights to 80 percent of Ligue 1 games. According to the announcement, Amazon will also broadcast the majority of Ligue 2 games.
The broadcaster Canal + said that they regretted the decision of the LFP to the detriment of the “historical” partner Canal + and that Ligue 1 would not be broadcast. Vincent Labrune, President of the LFP, had previously stated: “The arrival of this new player alongside our historic partner Canal + is very promising for the future development of French professional football and the attractiveness of our competitions.”
At the end of last year, the football league got the rights back from Mediapro. The Spanish media company had originally received the TV rights for the period from 2020 to 2024 and was supposed to transfer 830 million euros to the league annually. But the company didn't pay any installments.